A few years ago I signed up for the Action Network. Through this service, environmental organizations like NJ Audubon and the Sierra Club can send alerts to interested parties about key issues and upcoming legislation. Through a simple form and the click of a button, I can send form letters to key officials/representatives who have influence with the issue at hand. I have the ability to customize the letter or write all of my own text. It's an excellent facilitation tool. On the other hand, I wonder how many people just click the "Send" button and send the form letter. I also wonder what the representatives who receive these form letters think. For example, say that 2000 people send letters, but only 50 of them customize the letter. It tells the representative that 2000 people care about the issue, which is great. But, do you think that 2000 custom letters would have more of an impact? Are the reps "on to us" regarding the use of this system and perhaps we've lost a little clout by using the form letters? Please share your thoughts in the comments.