BusinessWeek recently published an article titled J&J's Brighter Shade of Green. It highlights Johnson & Johnson and the alternative energy sources that they have been implementing in recent years. J&J, being a company near and dear to my heart, has installed solar panels in several of its sites. In a California office, they have installed three 1-megawatt generators that burn methane emitted from a garbage dump 1.5 miles away. They also sell poppy seeds (that they grow on a farm for drug ingredients) to a facility that converts the seeds to energy. Through these efforts, they've been able to reduce their CO2 output tonnage by 11%. They are currently the leader in greenhouse gas reductions in the pharmaceutical sector. It'd be great if other companies take a cue from J&J, especially companies that have a much higher energy output.